The owner is the memory
Client history, odd exceptions and past decisions still live in your head. Work slows down whenever the team needs you to explain it all again.
AI operating partner for agencies The AI operating partner for independent agencies
Run the agency. Stop being the operating system.
I connect your tools, team and business knowledge so work keeps moving without everything running through you.
Built for 5 to 30 person agencies Installed around your current tools
The problem
Your tools work. The handoffs don't.
Your CRM, task board, inbox, meeting notes and numbers each hold part of the story. You're still the one joining it all together.
Meetings create loose ends
Notes get written but the follow-up is hit or miss. Things disappear somewhere between the call and the project board.
Every tool tells a different story
Your CRM, task board, inbox, meeting notes and numbers never quite agree. You end up joining the dots yourself.
Busywork eats your profit
Chasing updates, writing notes and moving info between tools takes time away from clients and growth.
How I work
Build around the work, not the hype.
A keel keeps a boat steady and on course. That's what I want Clearkeel to do for your agency. I connect the tools and info your team needs to keep work moving.
- 01
Map how the agency really runs
I look at how client work and info move through your agency and where you keep getting pulled back in.
- 02
Choose what to fix first
I look for what will save the most time or prevent the most problems. Then we pick one place to start.
- 03
Turn what you know into action
Meetings, tasks, client details and goals feed one shared view. Everyone can see what needs to happen and who owns it.
- 04
Make it better as you grow
I watch what gets faster and what still gets stuck. Then we'll improve the next part.
The operating system behind the partnership
Your agency's memory and next steps in one place.
Parcel is customer zero
One view of what needs attention.
I test Clearkeel OS inside Parcel every day. Sales, client work, tasks and key numbers come together so I can see what needs attention next.
- Pipeline
- Visible
- Actions
- Owned
- Signals
- Live
How I help
A hands-on operating partnership.
I find the bottleneck, build a better way to run the work and stay involved until it works.
Find the drag
I find where work slows down, gets lost or comes back to you. Then I'll show you what it's costing the agency.
- See how the work runs
- Find what keeps getting stuck
- Pick the biggest problems
- Choose where to start
Build the system
I build Clearkeel OS around the tools you already use and make the most important work easier to run.
- Keep key info in one place
- Connect the tools that matter
- Let AI handle repeat work
- Train the team
Run it and improve it
I stay involved to see what's working, keep the system useful and improve it as your agency changes.
- Review the numbers
- Fix new problems
- Add what works
- Keep you in control
How it works
A simple, steady path.
- 01
Map
See how the business and the work actually run today.
- 02
Rank
Figure out what is worth fixing first.
- 03
Build
Put the right tools and rules in place.
- 04
Keep improving
See what works and build on it as you grow.
Founder aboard
Victoria, British Columbia
Meet your captain
Jonathan van der Veen
Hey, Jonathan here. I started Clearkeel as a passion project born from my love of building systems that actually make people's lives easier. Over the past 5 years I've been building for myself with some pretty incredible results. I want to share that secret sauce with you.
I love working with small agencies that have outgrown the way they run today. I connect the tools and info teams need keep everything running efficiently.
With experience at Microsoft, B2B scale-ups, eCommerce stores, and building my own AI native team, I know my stuff.
Look forward to connecting!
What people I've worked with say
Jonathan built an entire AI bot to handle our customer inquiries, taking real strain off the support queue, and he did it without even being asked. He was always looking for ways to make our processes more efficient.
Connor Pickard
COO & Director, Sepura Home
Jonathan is extremely bright, driven, and capable. He built the new Wholesale Manager role from the ground up. I'm confident in his ability to achieve whatever he sets his mind to, and any organization would be lucky to have him.
Ashley McDonald
Senior Vice President, Pet Wellbeing
He's a great problem-solver, a quick learner, hardworking, and genuinely tenacious. Working alongside Jonathan made me better in my own role, and anyone who works with him will find the same.
Jennifer H.
HR Manager, Natural Wellbeing
Why Clearkeel
Built for the messy middle of agency growth.
Keep the tools and stay in control. Add a system that has been tested inside a real agency.
01
Built inside an agency
Parcel is customer zero. I test everything against real client work, follow-up, sales and delivery.
02
Works with what you have
Clearkeel OS works with the tools your team already uses. You don't have to rip everything out and start again.
03
Control stays with you
Routine work can move faster. Client messages, sensitive changes and important decisions still need your approval.
Do we need to replace our current tools?
Usually not. I build Clearkeel OS around the tools your agency already uses so they can work together better.
What happens first?
I start with a paid review. We'll find the work slowing you down and choose one useful place to begin.
How fast will we see results?
I use the first 21 days to see how things work today and make the first change. The full 90 days give us time to make sure your team uses it and that it's helping.
What are we actually buying?
You're buying a hands-on partnership with me. Clearkeel OS is the system I build and care for. The real goal is an agency that runs better and depends less on you.
How do you work with our team?
I work with the people doing the work. The goal is to build something they trust and can use without sending every question back to you.
What stays under our control?
Your team stays in control. Messages going outside the business, private changes and important actions still need approval. You can also see where key details came from.
Ready to build an agency that needs less of you?
Let's find the work slowing you down and see where AI can help. Then we can decide if Clearkeel is a good fit.
Prefer email? hello@clearkeel.com
Based in Victoria, BC, Canada. Working with clients anywhere.