AI guidance for senior leaders
Make AI work for your company. Stay in control.
Clearkeel helps senior leaders roll out AI the right way: safe, useful, and easy to trust. No hype. Just a clear plan and one person who owns the result.
The problem
AI is everywhere.
A clear way to use it is not.
Most teams have plenty of AI tools. What they lack is one clear standard, a way to check the work, and a plan that fits how the business really runs.
Everyone does their own thing
Each person picks a different tool and prompts it their own way. Nothing is repeatable, so all that effort never adds up.
Sounds right, but is wrong
AI answers with full confidence, even when it is off. With no way to check, bad answers slip into real decisions.
No one owns the result
When AI gets it wrong, who is on the hook? Often no one. There is no review and no way to trace the answer back.
Bolted on in a rush
AI gets added fast, with no plan for how your data and work really flow. It looks busy, but it does not make things better.
Our approach
AI is a tool, not magic.
A keel is the part of a boat that keeps it steady and on course. Clearkeel does that for your AI. We learn how your business really works, set one clear way to use AI, make every result easy to check, and keep things steady over time.
Good tools pay off in skilled hands with a clear direction. That is the whole job: put the right tools in the right place, and make sure someone owns the outcome.
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See how the work really flows
We start by learning how your business runs today: the steps, the data, the handoffs, and where decisions get made.
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Set one clear way to use AI
One agreed way beats ten private experiments. We pick the tools, the patterns, and the limits so your team pulls together.
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Make every result easy to check
Each answer that matters should be easy to verify. We add checks and clear owners, so you can trust the good and catch the bad.
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Keep it on course
AI is not a one-time launch. We review, adjust, and keep things steady as the tools and your needs change.
Services
Strategy, guidance, and hands-on build.
Start where you need to. Each engagement is scoped to your business, with no fixed packages and no pressure to buy more than you need.
Plan & Roadmap
We map your work and your data, set your tools, build in a way to check results, and hand you a clear, ranked AI plan your team can act on.
- Map your work and data
- Pick the right tools
- Build in checks and owners
- A ranked, ready plan
AI Advisor on Call
Senior advice on call to keep your AI work moving and on track. A steady hand on the wheel, without a full-time hire.
- Regular working sessions
- Help with big decisions
- Honest tool and vendor reviews
- Course corrections
Build & Connect
Hands-on help, scoped straight from the plan: the workflows, data, and connections that make it all work together.
- Automate routine work
- Set up data and memory
- Connect your tools
- Train your team to run it
How it works
A simple, steady path.
- 01
Map
Learn how your business, data, and work really run today.
- 02
Rank
Sort the options by value and effort, then agree on what comes first.
- 03
Build
Put the rules, tools, and connections in place, with checks built in.
- 04
Stay on course
Review the results, adjust, and keep things steady as you grow.
About the founder
Jonathan van der Veen
Founder of Clearkeel AI Solutions, based in Victoria, BC, Canada. Jonathan started Clearkeel on one simple belief: AI pays off when skilled people use it with a clear direction, not when it is rushed in to keep up.
He works directly with senior leaders to cut the hype, set one clear way to use AI, and build the checks that make the results worth trusting.
A track record behind the advice
$1M+
Qualified sales pipeline driven
$1M to $2.3M
B2B revenue scaled
$500K+
Sales driven in one peak season
~90%
Faster client onboarding
Previously at Microsoft, and across B2B, ecommerce, and AI teams. Full background on LinkedIn
Why Clearkeel
Senior help, and someone who owns the result.
Real talk, not hype
AI is a tool for skilled hands, not a magic button. You get honest advice about what will pay off and what will not.
Someone owns the result
Checks and clear owners are built in from the start. You can trust the output and trace it back to its source.
Senior attention, always
You work directly with the founder. No junior handoffs, and no account managers between you and the thinking.
What people who have worked with me say
Jonathan built an entire AI bot to handle our customer inquiries, taking real strain off the support queue, and he did it without even being asked. He was always looking for ways to make our processes more efficient.
Jonathan is extremely bright, driven, and capable. He built the new Wholesale Manager role from the ground up. I'm confident in his ability to achieve whatever he sets his mind to, and any organization would be lucky to have him.
He's a great problem-solver, a quick learner, hardworking, and genuinely tenacious. Working alongside Jonathan made me better in my own role, and anyone who works with him will find the same.
Do we need clean, organized data first?
No. Almost no one has perfect data, and waiting for it is a great way to never start. We work with what you have and improve the data where it actually matters.
Which AI tools do you use?
Whichever fit your problem, not whichever are trendy. We stay neutral and choose based on your work, your budget, and how well a tool can be controlled and checked.
How fast will we see results?
A plan usually takes a few weeks. First results often come soon after. We aim for quick, real wins over big, slow projects.
Do you build, or just advise?
Both. Some leaders want a plan and a steady advisor. Others want hands-on help. You can start with strategy and move into building, or scope a single piece of work.
How do you work with our team?
I work alongside the people you already have. I set the standards, coach your team, and hand over something they can run without me.
What if AI is not the right answer?
Then I will say so. Part of doing this well is knowing when a simpler tool, a process change, or no change at all is the better call.
Ready to put AI on a steady course?
Book a discovery call and we will talk through where you are, what is getting in the way, and whether Clearkeel is the right fit. No hard sell.
Prefer email? hello@clearkeel.com
Based in Victoria, BC, Canada. Working with clients anywhere.